Laurie McCartney

Laurie leads Ascend Learning’s Fitness & Wellness segment and oversees several brands: National Academy of Sports Medicine, AFAA, ClubConnect, Premier Global NASM, and Active IQ.

Laurie has led marketing and operational efforts for a number of major brands, including Disney, Teleflora, POM Wonderful, Stila Cosmetics, YogaWorks, and Forever 21. Most recently, she served as CEO of Makerwear Design. Laurie was also the Founder of Babystyle, a leading multi-channel retailer of maternity, baby, and children’s products.

Laurie earned her MBA from Harvard Business School and received her BA from The University of North Carolina at Chapel Hill. Laurie enjoys fitness of all kinds including golf, skiing, tennis, and yoga.