Melissa Weingarten

Melissa Weingarten is an accomplished marketing executive with extensive experience in various leadership roles. As Vice President of Product Marketing and Head of Marketing for NHA at Ascend Learning from October 2022 to May 2024, Melissa has demonstrated expertise in strategic marketing initiatives. Prior to this, Melissa served as Vice President of Marketing at BEGiN, where a new brand identity was developed and marketing channels were diversified to enhance customer acquisition costs and lifetime value. Experience also includes a tenure as General Manager of Ecommerce at Some Spider Studios, where a successful strategy was crafted to expand media brands into ecommerce in a rapid timeframe. Additionally, as Vice President of Marketing at Melissa & Doug, a purpose-driven marketing strategy was established to promote child-led play. Melissa’s career began at Unilever as Director of Tea, overseeing significant brand initiatives and P&L responsibilities. Melissa holds an MBA in Marketing and New Product Development from The Wharton School and a Bachelor's degree in Mathematical Methods for the Social Sciences and Political Science from Northwestern University.