Ascendant Network
Susan MacDermid is the Founder and CEO of Ascendant Network. Susan serves as a Board Advisor at Glasswing Ventures and was previously the President of the Digital Marketing Division at dmg events. Prior to this, Susan was the SVP & Executive Committee Member at Real Branding. Susan also held the role of Chief Mobile Officer at Ecrio and President at Modem Media Japan. Susan started their career as the President & Managing Director at InfoPlus. Susan holds an MA in History from The University of British Columbia and is a Ph.D Fellow from Keio University.
Ascendant Network
Ascendant Network is home to 3 influential communities of marketing, retail, and commerce media execs. Its mission is to advance the professional development of exceptional leaders. Its content + community + partners are curated by its powerful Digital Ascendant Council + Retail Ascendant Council + RMN Founding Council to be incredibly germane. Its twice-yearly community events are not run-of-the-mill conferences, each one brings together transformative executives (typically VP to C-suite) from the nation’s most progressive companies to share + connect + tackle industry problems. It's a closed door/no press forum -- in short, it produces safe, candid environments for the most senior marketing + retail + commerce media leaders to meet + learn + be inspired >> Digital Ascendant: A community of pioneers at the forefront of marketing innovation — They share an identity and common path, having deep digital roots + chosen to be catalysts for change. This "class of 2000" are climbing in record numbers and becoming the new breed of marketer and CMO. >> Retail Ascendant: A community of the world's most innovative + influential retailers. Members share an identity and common path as change agents, coming together to navigate seamless retail. Bridging gaps between digital + physical retail, these "intraprenuers" synchronize shopping experiences to drive business growth across new + existing media + commerce channels — all while building brand love. >> RMN Ascendant Boot Camp: a 4-sided community uniting brand advertisers <> agencies/consultancies <> RMNs/commerce media <> tech + data companies. Advertiser's titles are Director to C-suite who are buying retail/commerce media + data + insights; the agencies/consultancies are typically Head, SVP, EVPs, helping retailers stand up or monetize RMNs or buyers of commerce media; titles for RMNs are Head, GM, or VP Sales with annual ad revenues of $100m+; titles for the tech + data companies are typically VP to CRO.