Daniela Marques

Daniela Marques is an experienced HR professional currently serving as Senior Shared Service Manager - People at Asda since July 2022. Previously, Daniela held the role of Senior Shared Services Manager - People Operations at Morrisons from August 2013 to July 2022, managing an HR Shared Service Centre that supported 110,000 colleagues across various business areas. Earlier experience includes positions such as Payroll Compliance and Projects Manager and Head of Reward and HR Central Services at Freemans Grattan Holdings, and HR Central Services Manager at Otto UK, where Daniela centralized HR administration. Daniela began a career at Asda in 2002 as HR Management Information Manager, focusing on HR metrics and employee surveys. Daniela holds a Graduate Diploma in Marketing from the Institute of Marketing Management, earned between 1997 and 2000.