David Frudd is an accomplished Principal Software Engineer at Asda, focusing on E-commerce and leading the delivery of high-quality solutions across agile teams as part of a major Digital Transformation project. Prior experience includes roles at FinancialForce as Engineering Manager, where David oversaw multiple agile teams and managed the Platform Engineering Group, driving innovation and feature delivery. Earlier roles at FinancialForce involved team leadership and software engineering, contributing to the development of the Professional Services Automation product and engaging in research and presentations related to the Salesforce platform. David's career began at TPP as a full-stack developer, working on SystmOne clinical software. David holds a Bachelor's degree in Physics from the University of York.
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