Laura Reeves is a dynamic and commercially astute HR leader with 25 years of experience in delivering strategic HR solutions across the Retail, Finance, and Local Government sectors. Currently serving as the People Transformation & Operating Model Lead at Asda, Laura has previously held various senior roles, including Senior HR Business Partner and Acting Senior Director - People Change. Laura is recognized for driving enterprise-wide transformations, defining talent strategies, and coaching top-tier leaders as a qualified executive coach. Throughout their career, Laura has been proficient in managing complex change programs and optimizing operations, including maximizing AI and automation opportunities. Laura is pursuing a CIPD Level 7 qualification in Human Resources Management at Leeds Beckett University.
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