Tom French

Tom French is a seasoned retail leader with over 20 years of experience in driving growth and transformation across major brands like Asda, Sainsbury’s, Matalan, and Focus DIY. Currently serving as Senior Director at Asda, they manage a £900M region, focusing on sustainable growth through operational excellence and team development. Previously, Tom held various managerial roles within Asda, including General Store Manager at multiple locations, and contributed to success in significant positions at Matalan and Focus DIY. Tom is passionate about customer-first strategies and leveraging technology to enhance retail experiences.