ASDA’A was founded in 2000 as an independent agency. In 2008, WPP acquired a majority-stake in the firm. ASDA’A became an integral part of the Burson-Marsteller global network. After the merger of Cohn & Wolfe and Burson-Marsteller, ASDA’A Burson-Marsteller is now ASDA'A BCW.

Today, the Agency employs nearly 200 professionals across seven wholly-owned offices and eleven affiliates in 18 Middle East & North Africa (MENA) countries. The Agency now serves more than 100 retained clients in the region and is the leading PR consultancy in MENA.

ASDA'A BCW

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