Dim Baars

Dim Baars is an experienced professional in cross-border e-commerce logistics and business strategy, currently serving as Global Account Director at Asendia since November 2021. Prior to this role, Dim was a Business Strategy Advisor at FedEx, leading high-impact projects and digital innovation to support e-commerce shipping globally. Dim has also held leadership positions, including Co-Founder of Truffelz, an online multivendor platform, and Innovation & Strategy Lead at PostNL, focusing on M&A and new business models in the foodservice market. With a solid educational background including a Master's degree in Business Administration from Rotterdam School of Management and executive education in Digital Strategy, Dim Baars brings a wealth of expertise in logistics, strategic account management, and digital transformation.