Claudia Hernández

Claudia Hernández is a seasoned UX Strategist Intermediate and UX Designer at Asesoftware since April 2023, specializing in user-focused solutions through Design Thinking and Agile methodologies. As the Founder and Creative Director at HR & PH Designs from September 2022 to April 2023, Claudia led branding and visual identity projects, enhancing the online presence of various brands. Prior experience includes a role as Product & Brand Designer at Multicolor System, where responsibilities involved designing for large clients, managing social media, and developing operational strategies. Claudia also worked as a UX Designer and Social Media Administrator at Colsulting, providing marketing and design services, and volunteered at the Universidad de Los Andes. A design graduate from Universidad de Los Andes (2017 - 2021), Claudia has demonstrated proficiency across multiple aspects of UX, branding, and digital design.