Edith Smith

Edith Smith is a seasoned professional in consumer and shopper insights, with extensive experience in market research across local, regional, and global roles within FMCG companies. They returned to Austria a few years ago and currently lead the customer centricity and key accounts team at ASFINAG. Throughout their career, Edith has held various leadership positions in Consumer Insights and Shopper Insights, significantly influencing business strategies and decision-making by providing valuable insights. Their prior roles include senior positions at Coca-Cola Hellenic Bottling Company and Mondelēz International, where they excelled in developing consumer insights strategies across multiple categories. Edith holds a Bachelor of Business Administration in Advertising and Market Research from Wirtschaftsuniversität Wien.