Parthavi Parikh is the Head of Design & Group Promoter at Ashima Ltd, where they lead the Denim Design department, focusing on sustainable denim washing and styling. Previously, they worked as a denim developer at Soorty Enterprises Pvt. Ltd. and as an apparel designer at Arvind Fashions Limited, contributing to various international brands. Parthavi has founded Missbehave and held notable positions at Avadat Apparel and FREAKINS. They hold a Bachelor's in Fashion Design from the National Institute of Fashion Technology India, along with several other qualifications in entrepreneurship and denim development.
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