ASICS Corporation is a Japan-based company mainly engaged in the manufacture and sale of sports products. 

Consumer Goods

ASICS

Yasuhito Hirota

Masashi Abe

Alice Henly Mitchell

Tomoko Koda

Mari Tibbetts

Mark Brunton

Yusuke Ohkubo

Akihiko Sadaka (Alex)

Koji Hayashi

Yogesh Gandhi

Hirofumi Ohshima

Unbehaun Carsten

Junji Kobayashi

Koichiro Kodama

Mitsuyuki Tominaga

Tsuyoshi Nishiwaki

Miwa Suto

Kazuo Sumi

Yasushi Yokoi

Manabu Kuramoto

Mariko Eto

Mitsuru Murai

The Marketing Team at ASICS is responsible for orchestrating global and regional marketing strategies to bolster the brand's presence and drive sales. This team manages diverse areas including category marketing, brand communication, social media, global partnerships, and events. Their efforts focus on promoting ASICS' performance running, sportstyle, apparel, tennis, and other sport-specific lines worldwide, ensuring cohesive messaging and effective market penetration across all platforms.

Marketing Team

The Sales Team at ASICS is responsible for driving revenue and market presence for the company's diverse portfolio of sports products. This includes managing direct-to-consumer (DTC) channels, retail, wholesale, and e-commerce operations across various regions. The team works collaboratively to develop sales strategies, negotiate deals, manage merchandising, and optimize supply chain operations to ensure product availability and customer satisfaction.

Sales Team

The Finance and Accounting team at ASICS is responsible for managing financial operations, ensuring compliance with accounting standards, and optimizing financial processes. They oversee financial reporting, budgeting, and audits, and work on strategies for cost management and revenue enhancement. This team also collaborates with other departments to support financial decision-making and drive business growth.

Finance and Accounting

The Digital and E-commerce Team at ASICS is responsible for driving the company's online sales and enhancing the digital customer experience. This includes managing the e-commerce platform, integrating omnichannel strategies, overseeing digital business promotions, ensuring seamless retail operations, and implementing advanced SAP solutions. The team collaborates to provide a unified shopping experience across all digital and physical touchpoints.

Digital and E-commerce Team

The Leadership Team at ASICS is responsible for setting the strategic direction and overall vision of the company, ensuring alignment across global operations and divisions. They focus on driving innovation, enhancing brand performance, and expanding market reach, while fostering a culture of excellence and collaboration within the organization. This team consists of key executives from various regions, providing diverse insights to guide ASICS in the competitive sports product market.

Leadership Team

The Consumer Experience & Sales team at ASICS focuses on enhancing customer interactions and driving sales. They manage in-store and online experiences, oversee order operations, lead sales floor activities, and ensure satisfaction with ASICS products and services.

Consumer Experience & Sales

ASICS

Org chart

Board & advisors

Teams

Marketing Team

Sales Team

Finance and Accounting

Digital and E-commerce Team

Leadership Team

Consumer Experience & Sales

Offices

ASICS

Org chart

Board & advisors

Teams

Marketing Team

Sales Team

Finance and Accounting

Digital and E-commerce Team

Leadership Team

Consumer Experience & Sales

Offices

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