Brian Close

Brian Close has a diverse work experience in the field of digital marketing solutions and CRM. Brian is currently working as an Architect, Digital Marketing Solutions at ASICS Digital. Prior to that, they worked at GoodRx as a SFMC Solutions Architect, where they implemented foundational SFMC architectural changes and operationalized business processes using Sales Cloud, SFMC Cloud pages, Journey Builder, and Automation Studio.

Brian also worked at Shift Paradigm as a Solutions Architect, where they led SFMC data re-architecture and migration for a Fortune 500 software development company's instance. Brian also implemented SFMC MCC and designed journeys leveraging standard and custom Sales Cloud objects. Additionally, they solutioned SFMC / Commerce Cloud integration for a retail client, enabling them to develop new revenue streams via abandoned cart triggers.

Before that, Brian was a Manager - Retention, Email & CRM Marketing at Pure Romance. In this role, they designed and built customer journeys spanning the entire customer life cycle, contributing to 20% growth in the first year. Brian also configured Contact Builder leading to the launch of SMS/Mobile Studio, resulting in increased message relevance and customer engagement.

Brian's previous experience includes working at GE Digital as a Lead Marketing Automation Analyst, where they served as a liaison between marketing and IT teams during Adobe Analytics and Adobe Target implementation. Brian promoted a culture of optimization by implementing testing best practices, performing segmentation analysis, and improving customer engagement through personalization strategies.

Brian also worked at F+W, a Content + eCommerce Company, as a Customer Experience Manager and Email Manager. In these roles, they managed email deployment specialists, orchestrated the deployment of email campaigns, and set up and maintained purchase and subscription data feeds into SFMC, resulting in targeted marketing campaigns that increased customer engagement and conversion.

Brian Close completed their education at the University of Cincinnati from 1987 to 1993, earning a Bachelor of Science degree in Chemical Engineering. In terms of additional certifications, they obtained the Salesforce Certified Marketing Cloud Administrator certification in November 2020, the Salesforce Certified Marketing Cloud Consultant certification in September 2019, and the Salesforce Certified Marketing Cloud Email Specialist certification in September 2019.