We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose.

The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body."

Follow us on Instagram: www.instagram.com/asicsdigitalofficial

HISTORY

Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. 

ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano"​, which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body."​ ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.

Apps

Information Technology

Software

ASICS Digital

Paul John Bakker

Shiva Van Bomel

Kelly Reynolds

Raymond Tilden

Lauren Dudensing

Tom DeVeau

Ashley Theobald, A-CSPO® CSPO® CSM®

Annette Lamb

Thibault Brachet

Melissa Tong

Katie Muldoon Johnson

Grasi Hanke

Allison Reese

Stephanie Molina

Jenna Greer

TJ Sizemore

Peter Nealon

Ashley Meunier, PMP, CSM

The Data and Analytics team at ASICS Digital plays a critical role in leveraging data to drive strategic decisions and enhance consumer experience. The team is responsible for collecting, analyzing, and interpreting data from various digital platforms to optimize e-commerce operations, improve user engagement, and provide actionable insights that align with the company’s mission of promoting a "Sound Mind, Sound Body." Their efforts ensure that ASICS stays at the forefront of innovation by using data to better understand and serve its global customer base.

Data and Analytics

Software Engineering Team

Product Management

Data and Analytics

About

Team members