Mohini Basu

Mohini Basu currently serves as AVP - Marketing at ASK Asset & Wealth Management, focusing on marketing campaigns to boost customer engagement and retention since June 2024. Prior to this role, Mohini was Senior Manager - Communications at YRF-Yash Raj Films from July 2021 to June 2024, managing digital communications for high-profile talent. Earlier experience includes Senior Account Manager at Gozoop Online Pvt Ltd, overseeing brand strategy and execution, and Marketing and Corporate Communications Specialist at Streebo, where responsibilities involved brand strategy and global alliances. Mohini started the career as a Summer Intern at Randstad. Academic qualifications include an MBA in Marketing and Human Resource from the Institute of Management, Nirma University, and a BBA from Prestige Institute of Management and Research, Indore.