Vlad Pashchenko

Vlad Pashchenko has held a variety of roles in the tech industry since 2013. Vlad began their career as a Digital Project Manager at Ubiquity New Zealand, where they were responsible for developing multi-channel marketing campaigns, microsites, and data integration projects. Vlad then moved into an Account Manager role, where they managed strategic relationships to grow revenue across a portfolio of clients. In this role, they attained a strong understanding of client organisations and business problems before developing growth strategies to solve their particular needs. Vlad then moved into a Product Manager role, where they were responsible for the product strategy for a B2B marketing automation platform targeted at enterprise level clients.

In 2017, they joined Movio as a Product Manager, where they were responsible for managing the Campaigns and Reporting product lines. Vlad then moved into a Senior Product Manager role, where they were responsible for all product initiatives from idea to post-release. Vlad then moved into a Head of Product role, where they managed a product portfolio encompassing three products under a unified product strategy.

In 2022, they joined Winely as Head of Product, where they established the product function and manufacturing team for precision fermentation monitoring IoT devices and related software dashboard. Vlad focused on creating a bio-intelligence platform for alternative food and wine producers with actionable insights. Vlad ran trials across two vintages for customers in France, United States, Australia, and New Zealand.

Most recently, in 2023, they joined AskNicely as a Principal Product Manager.

Vlad Pashchenko obtained their Bachelor of Commerce (BCom) from The University of Auckland in 2011, majoring in Marketing and Management. In 2012, they completed their Bachelor of Commerce (Honours) from The University of Auckland, with a focus on Marketing. In 2017, they attended Product Institute and completed the Product Management Core Corriculum.