ASKYURSELF, FOUNDED BY CHRIS NEU IN 2012, IS A FASHION BRAND THAT COMBINES CLASSIC MINIMALISM WITH SILHOUETTES OF DIFFERENT GENRES AND NOSTALGIC REFERENCES FROM THE 90´S TO THE EARLY 00´S. IT WAS CREATED OUT OF THE DESIRE TO FIND THE ANSWER TO ASKING ´HOW TO CREATE THE PERFECT PIECE?´. AS THIS ANSWER IS FLUID AND CONSTANTLY EVOLVING, SO ARE THE PRODUCTS, CONTINUOUSLY DEVELOPING.

THE COLLECTIONS ARE PARTITIONED IN VERSES WHICH ARE INTERRELATED AND CONSTRUCT THE BRAND. WITH THE Y BEING UPSIDE DOWN THE BRAND EXPRESSES THE MENTALITY OF BEING UNIQUE AND THE RECONCILABILITY WITH YOUR EVER GROWING IDENTITY, WITH SELF REFLECTION BEING THE PATH TO ADVANCEMENT.

´ASKING YOURSELF IS A NECESSARY ELEMENT FOR SELF-DEVELOPMENT´

ALL PRODUCTS ARE DEVELOPED IN EUROPE WITH THE HIGHEST FOCUS ON DELIVERING HIGH QUALITY, HAND REFINED GARMENTS AND COMFORT IN CONTEMPORARY FITS.

ASKYURSELF

Chris Neu

This department provides strategic direction and oversight for the organization.

ASKYURSELF

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