Detlef Schmidt is a future strategist and top 100 global hospitality expert with over 20 years of experience in strategy, business development, and marketing. Currently serving as Managing Director at viabledesign, Detlef supports clients worldwide in navigating market dynamics and shaping innovative business models. Recognized for leadership in cultural programming, Detlef has curated and hosted over 100 high-profile hospitality events across five continents. They previously held significant roles at companies like IBM and Daimler and are an active ambassador for ASMALLWORLD. Detlef holds a Master’s degree in Business Management from the University of Stuttgart.
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