Asmara Holdings is a multi sector business group with a strong presence across Africa and a global operational footprint.

For more than five decades, the group has built and expanded businesses in industries that are fundamental to economic development, including commodity trading, FMCG manufacturing, retail and wholesale, hospitality, construction and real estate.

Headquartered in Dubai and deeply connected to African markets, Asmara operates an integrated business ecosystem that connects production, distribution and consumer access.

Across its operations, the group employs more than 7,000 professionals and serves millions of customers through its retail networks, industrial facilities and supply chain activities.

Asmara’s strategy is increasingly focused on expanding manufacturing and value added industries, contributing to the development of local production capacity and more resilient economies across the continent.

Beyond business, the group is committed to developing people and creating opportunities through initiatives such as the Kero Academy and the African Internship Program.

Asmara Holdings is driven by a clear purpose. Build businesses that create long term value for society.

Building industries. Creating opportunities. Supporting Africa’s future.

Built on Trust.

Asmara Holdings

Sergio Sousa

Jitendra Sitlani

This department manages financial operations and inventory control to ensure efficient resource allocation and financial reporting.

Finance and Inventory

This department oversees the management and development of hospitality services and assets.

Hospitality Operations

This department manages the flow of goods and services, ensuring efficient procurement, production, and distribution within the organization.

Supply Chain Operations

This department provides strategic direction and oversight for the entire organization.

Executive Leadership

This department oversees the organization's strategic direction and provides support to the board members.

Asmara Holdings

Org chart

Teams

Finance and Inventory

Hospitality Operations

Supply Chain Operations

Executive Leadership

Executive Management

Offices

Asmara Holdings

Org chart

Teams

Finance and Inventory

Hospitality Operations

Supply Chain Operations

Executive Leadership

Executive Management

Offices

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