ASME
Loreena Persaud is a seasoned design professional with a strong background in brand strategy and creative leadership. Currently serving as the Director of Design & Brand Experience at ASME, starting in February 2014, Loreena oversees a team focused on developing strategic design solutions that enhance the ASME brand portfolio across print and digital platforms. Previously, Loreena held roles such as Manager of Creative Services and visual designer at ASME, and worked as Design Director at MarchFirst and Senior Designer at DePlano Group. Loreena holds a Bachelor of Arts degree in Design from Cooper Union.
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ASME
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Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit professional organization that enables collaboration, knowledge sharing and skill development across all engineering disciplines, while promoting the vital role of the engineer in society. ASME codes and standards, publications, conferences, continuing education and professional development programs provide a foundation for advancing technical knowledge and a safer world.