Loreena Persaud

Loreena Persaud is a seasoned design professional with a strong background in brand strategy and creative leadership. Currently serving as the Director of Design & Brand Experience at ASME, starting in February 2014, Loreena oversees a team focused on developing strategic design solutions that enhance the ASME brand portfolio across print and digital platforms. Previously, Loreena held roles such as Manager of Creative Services and visual designer at ASME, and worked as Design Director at MarchFirst and Senior Designer at DePlano Group. Loreena holds a Bachelor of Arts degree in Design from Cooper Union.