Ad de Bont is a seasoned UX Competence Lead for ASML IT, bringing over 25 years of experience in designing user-friendly digital products. They previously served as Lead UX Designer at de Volksbank, where they supported the Design Team's initiatives while fostering a vibrant Design Community. Ad has worked in various roles, including Interaction and Visual Designer at VPRO and Senior UX Designer at Ziggo. They also contributed to academia as a teacher at HKU. Ad is passionate about understanding user needs and creating frameworks to address strategic design challenges effectively.
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