Koen Beljaars is a seasoned Business- & Strategy Architect at ASML since June 2020, where responsibilities include leading the IAS Service Evolution Plan to align service strategies and roadmaps for customer support operations. Additionally, Koen serves as a Solution Architect for Augmented- and Virtual Reality, focusing on business architecture across multiple business capabilities. Previous experience includes a role as a Senior Specialist in AR/VR at ASML and several positions at VanBerlo Agency, where project management and digital innovation strategies were developed. Koen holds a Master of Science and a Bachelor of Science in Industrial Design from Eindhoven University of Technology, as well as a Bachelor of Engineering in Mechanical Engineering from Fontys University of Applied Sciences.
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