Michael Lercel is a Senior Director of Strategic Marketing at ASML, where they provide worldwide input from customers and infrastructure to guide corporate strategy. Previously, they served as Director of Product Marketing at ASML and held senior leadership roles at SEMATECH, including Senior Director of Technology, where they developed technical strategies and programs for the semiconductor industry. Michael has also been involved with IBM in various capacities, managing strategic equipment decisions and leading initiatives in lithography. They hold a PhD in Physics from Cornell University and multiple degrees from the Massachusetts Institute of Technology.
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