Ired Zhu

Ired ZHU is an accomplished marketing professional with extensive experience in the industry. Currently serving as the Marketing Director for Asmodee Group since November 2017, Ired ZHU excels in team management, budget oversight, PR, crisis management, and strategic planning for product launches. Prior roles include Marketing Manager at YOUNGZONE Culture, where Ired ZHU focused on brand development and promotional strategies, and Senior Planning Manager at IKALI Brand Development, emphasizing brand asset establishment and marketing planning. Earlier career experiences also include positions at SEPT Events Group and Saatchi & Saatchi Greater China. Ired ZHU holds a Bachelor of Business Administration in Event Management from the University of Shanghai for Science and Technology, a Bachelor's degree in International Marketing from The University of Huddersfield, and an MBA in Brand and Marketing from Shanghai Jiao Tong University.