Jake Coldren is a marketing professional with extensive experience in leading strategic initiatives across various sectors. Currently serving as the Director of Marketing for Lifestyle Games at Asmodee North America, Jake oversees a team dedicated to supporting Trading Card Games, Miniatures, and Table Top RPGs through collaboration with internal studios, sales teams, and global stakeholders. Previous roles include Director of Media Investment Strategy at Ciceron, where Jake integrated traditional and digital media strategies, and Marketing Communications Manager for General Mills, where responsibilities included planning consumer communications for popular kid's cereal brands. With a career spanning influential positions in media planning and marketing strategy across multiple agencies, Jake has consistently demonstrated the ability to drive effective communications and campaign execution. Jake holds a Bachelor of Arts in Advertising from the University of Minnesota.
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