Jayson Pickford is an experienced leader in the toy and game industry, currently serving as a Board Member for the Canadian Toy Association since July 2025, and as Chief Executive Officer for Canada at Asmodee Group since April 2017. With a strong background in sales and management, Jayson has held key positions including President at Lion Rampant Imports & Distribution and Vice President of Sales at ERA Group. Previous experience includes serving as National Sales Manager at Tecnica Group, Director of Retail and Rental at Resorts of the Canadian Rockies, and Independent Sales Representative. Jayson received an essential MBA from HEC Montréal in 2023 and has built a reputation for fostering creativity and collaboration within the industry.
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