Barbara Roberto

Barbara Roberto is an accomplished professional with extensive experience in high-level product and procurement roles within the fashion industry. Currently serving as Product Director at ASOS.com since April 2025, Barbara's previous positions include C-Level Executive and CPO at Parfois, VP of Procurement and Buying at Bestseller Fashion Group China, and Chief Product Officer at VENCA. With a solid foundation in global sourcing and product management, Barbara has held significant roles at notable organizations such as Desigual, Virgin Mega Store, and Benetton Group. Educationally, Barbara holds an MBA in Management from Strayer University-Maryland and a Bachelor's degree in Economics and Business Administration from Università Ca'​ Foscari Venezia.