Freya Lawson

Freya Lawson is a Senior Customer Strategy Manager at ASOS, where they apply their expertise in customer engagement and strategic transformation. Freya graduated from the University of Cambridge with a degree in Modern Languages and worked as an Associate at PwC, focusing on customer-led transformation projects. Prior to this, they gained valuable experience as a Strategic Communications Intern at Brunswick Group and held leadership roles in marketing and public relations at Cambridge University Women In Business. Freya is passionate about helping businesses adapt to their customers' evolving needs while promoting sustainable practices.