Seth Daggett

Seth Daggett is an experienced product design leader, currently serving as the Director of Product Design at ASOS.com since April 2025, where leadership of the Digital Product Design team is a primary focus. Prior to this role, Seth held various positions at Etsy from May 2016 to April 2025, including Director of Product Design, where management of design systems, machine learning, personalization, and experimentation platforms was emphasized. Earlier experience includes roles at New York Magazine as a Senior Interaction Designer and Interaction Designer, as well as freelance work designing websites for diverse clients, including major music labels and artistic enterprises. Seth's career also includes an editorial and design coordination role at Gibson Brands, Inc. A graduate of Harding University, Seth holds a BA in Spanish.