Sarah Smith is a Senior Merchandise Manager at Aspen Skiing Company, bringing twenty years of experience in the action sports industry with a focus on resort markets. Previously, Sarah held key positions at Radio Boardshop, Burton Snowboards, Vail Resorts, and Elliot's Provision Company, developing expertise in product planning, financial analysis, and cross-functional team leadership. At Vail Resorts, Sarah managed the accessory and footwear business, achieving recognition as merchant of the year in 2014. Currently, Sarah oversees demand planning and sales strategies for the newly launched Aspen Collection, emphasizing operational alignment and market trends.
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