ASPINA conceptualizes and nurtures new ideas together with our customers in order to propose optimum "movement" solutions from new perspectives.

As of September 2019, Shinano Kenshi Corporation began the migration of its corporate brand to a new global brand called ASPINA.  

Utilizing our company’s unsurpassed technical and problem-solving ability, which has been accumulated for over a century, we will continue to give form to the hope and comfort of people throughout the world in market areas including industrial machinery, home appliances, household equipment, automobiles, medicine, and social welfare. Our goal is to provide an even greater contribution in these areas on a grand global scale.
 
*ABOUT OUR NEW NAME*
The name ASPINA was formed by placing the letter “A” on both sides of the word “SPIN.” The word SPIN refers to the silk spinning which was the original business of Shinano Kenshi, as well as the spinning of motors. The letter A refers to a brand that weaves Class A products together with customers. ASPINA also refers to the word “Aspire,” sending the message of “eagerness, desire, fervent wish, aim, and intention.”
 
*ENGINEERED TO INSPIRE*
ASPINA contains the concept of using technology (= Engineered) to achieve results that will influence the future of the world (= Inspire). This message conveys how we work to realize new innovation and improvements together with our partners.

What we offer:

*Solutions in Motion*
Through the design, manufacturing, and supply of modules and systems, such as pumps, fans, and motors with reduction gears, we offer technical proposals for rapid issue resolution. We are experts in providing "movement" solutions. 

*Pursuing Compact, Light, Quiet*
To meet the needs of emerging and changing industries, we propose and develop compact, lightweight, and quiet products.

What we serve for:
*Automation
*Life Environment
*Automotive
*Health & Wellness 
*Space 

Contact us today.

Automation

Automotive

Health & Wellness

ASPINA America

ASPINA America's headquarters in Culver City, CA, United States

Rex Bergsma

Marcel Azary

Nicholas Lauro

The Sales and Business Development team at ASPINA America focuses on driving revenue growth and expanding market presence by identifying new business opportunities and nurturing relationships with potential clients. They work collaboratively to offer tailored "movement" solutions, leveraging the company’s technical and problem-solving expertise. Their efforts contribute to the adoption of ASPINA's compact, lightweight, and quiet products across various market areas such as automation, automotive, health & wellness, and more.

Sales and Business Development

The Sales and Operations team at ASPINA America works collaboratively to deliver tailored "movement" solutions to our customers. The VP Sales and Marketing leads the strategy to drive market growth and customer engagement, while the Senior Sales Engineer provides technical expertise and solutions to client needs. The Operations Accounting Manager ensures financial accuracy and integrity, overseeing budgeting and cost control. The Planner/Buyer coordinates the supply chain, ensuring timely procurement and inventory management. The Operations Manager optimizes production processes and ensures efficient operations, integrating efforts across sales and supply to meet customer demands effectively.

Sales and Operations

The Leadership Team at ASPINA America is responsible for setting the strategic direction and overseeing the operations of the company to ensure alignment with the organization's mission and goals. They drive business growth, foster customer relationships, and cultivate innovation by leveraging their extensive technical and problem-solving expertise. This team makes pivotal decisions that shape the company's contributions in various market areas, including industrial machinery, home appliances, automotive, medical, and social welfare sectors.

ASPINA America

Org chart

Teams

Sales and Business Development

Sales and Operations

Leadership Team

Offices

ASPINA America

Org chart

Teams

Sales and Business Development

Sales and Operations

Leadership Team

Offices

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