Matthew Gerrish is a seasoned marketing and innovation professional with extensive experience across various roles within top organizations. Currently serving as a Senior Consultant at Wavestone North America, Matthew leads complex marketing operations to enhance client content performance and process efficiency, while also developing value propositions and go-to-market strategies. Prior experience includes a consultancy role at Force Management, focusing on aligning sales and organizational strategies for SaaS companies, as well as managing product launch initiatives at Adaptive Health that significantly boosted customer retention and revenue. Matthew holds an MBA specializing in Innovation and Growth Strategies from UNC Charlotte and a Bachelor of Science in International Business from the same institution.
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