João B. is the General Manager of Savings & Investments at Aspire, where they are building innovative financial solutions for SMEs. They have over 15 years of experience in wealth management, trading, and fintech, previously leading the Group’s crypto strategy at Emirates NBD and launching MENA’s first retail crypto trading platform within an incumbent bank. João has held various roles at companies such as EY, Revolut, and KPMG, and possesses expertise in product strategy and digital assets. They hold a Master's degree in Finance and a Bachelor's degree in Management.
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