Mark O'Keefe is the founding director of Optima Consultancy and a fellow of the Chartered Institute of Management Accountants. With over 20 years of experience in the payments sector, Mark currently holds several roles, including Independent Non-Executive Director at Aspire FT UK Limited and Ambassador for the Payments Association. Previously, Mark served as Head of Cards Finance at Marks & Spencer Money and played a pivotal role in launching Europe's largest retail card conversion. Mark's extensive consulting work spans the development of payment strategies and a comprehensive benchmark study of UK and German mobile banking apps.
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