Alex Smith

Alex Smith is currently the EMEA Planning & Performance Director at Assembly Global, leveraging over a decade of experience in media planning and performance marketing across prominent brands such as Samsung, Sky, and O2. Previously, Alex held roles at MediaCom and Havas Media Group, where they developed strategic media plans and managed cross-functional teams. Their career began as a Marketing Intern at ZenithOptimedia, where they gained foundational skills in digital media buying and performance planning. Alex is known for crafting impactful marketing strategies that resonate with diverse audiences.