Annabelle A. is a Digital Analyst at Assembly Global since July 2022, specializing in Media Activation and lead generation for B2B clients in sectors such as cybersecurity and martech. Annabelle has effectively managed cross-channel campaigns worth over $1M across the APAC region and has experience in media activation on platforms like LinkedIn, Google, and Meta. Prior roles include Digital Executive at Love, Bonito, focusing on performance marketing campaigns, and Search Marketing Intern at TBWA\ Group Singapore, where Annabelle contributed to SEO initiatives for major clients. Additional experience includes a Public Relations Intern position at RICE Communications and a Marketing and Events Liaison role at Vocalise. Annabelle holds a Bachelor of Communication Studies (Honours) from Nanyang Technological University Singapore and a Diploma in Arts Business Management from Ngee Ann Polytechnic.
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