Caroline Wu

Caroline Wu is a digital analyst at Assembly Global since January 2023, where responsibilities include client servicing, media planning, and activation across various digital channels, handling key accounts such as Adobe, Lenovo, OCBC, and Banyan Group. Previously, Caroline gained valuable experience at GroupM as a performance executive, focusing on media buying for notable clients like The Coca Cola Company and HBO GO. Earlier, an internship at Marina Bay Sands involved assisting in digital marketing strategies and executing campaigns, while roles at Directions Group Inc. and TreeDots provided insights into communications and marketing. Caroline holds a degree from Singapore Management University, completed GCE 'A' Levels at Meridian Junior College, and has a foundational background in operational roles.