Cynthia Tham currently serves as Associate Digital Director at Assembly Global since June 2022, after a tenure as a Manager at Matterkind where responsibilities included developing omni-channel programmatic solutions and training team members. Prior experience includes a managerial role at Performics where Cynthia drove initiative for Adobe tools adoption and enhanced campaign performance analysis for major clients like DBS and Lenovo. Earlier in the career, roles included Account Executive at Mindshare, where campaign management spanned both offline and online media, and PR Account Executive at DFW Creative, focusing on strategic communication plans and media presence. Cynthia holds a Bachelor of Business Management in Corporate Communication and Psychology from Singapore Management University.
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