Jacob Smart

Jacob Smart is an experienced professional in digital marketing with a focus on paid search strategies. Since October 2018, Jacob has progressed through various roles at Assembly Global, culminating in the position of Director, Paid Search. Prior to this, Jacob served at GroupM, contributing as a Senior Search Associate for Team IBM and also as an Associate Search Planner. Earlier career experiences include a Junior Account Manager role at Aumcore LLC, where Jacob optimized content for search engines, and a Director of Media and Marketing position at Gramercy Supply Co., overseeing social media marketing efforts. Jacob began the professional journey in leadership roles at summer programs and sports camps. Jacob holds a Bachelor's Degree in Business Administration and Management from the University at Buffalo, with concentrations in Finance and International Business.