JC

Jay Cho

Senior Digital Director, Head of Paid Media, North Asia

Jay Cho is a digital marketing and advertising professional with extensive experience in strategy development and execution across various industries. They served as the eCommerce Operations & Analytics Manager at Nestlé Nespresso SA from 2017 to 2020, followed by their role as Director of Paid Search at Jellyfish from 2020 to 2025. Currently, Jay is the Senior Digital Director, Head of Paid Media for North Asia at Assembly Global. With a solid educational background, they hold a Bachelor of Science in Economics and Hotel Management from Sejong University. Jay is fluent in both Korean and English and has worked with notable clients across finance, IT, luxury goods, and more.

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