Kel Guan has a diverse background in media and digital communications, with experience spanning various prominent companies. Starting as a Media Planner at Mediacom from July 2008 to October 2010, Kel progressed to roles including Senior Media Manager at Starcom Middle East, managing key accounts such as Samsung MENA, and Regional Senior Media Manager at OPPO. From January 2011 to August 2014, Kel worked as a Media Specialist at Shanghai General Motors, contributing to the Chevrolet brand. Following these positions, Kel served as Associate Digital Director and Digital Lead at UM Mena, overseeing the Coca-Cola Middle East account from January 2018 to December 2019. Currently, Kel is the Digital Director at Assembly Global, beginning in August 2023. Kel holds a Bachelor's degree in Medicine from Fudan University, completed in 2008.
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