Michael Higer is a seasoned digital marketing professional specializing in paid search management, currently serving as Paid Search Manager at Media Assembly since June 2017. Higer's expertise includes managing numerous paid search accounts across Google AdWords and Bing Ads, optimizing campaigns, producing performance reports, and crafting new search ads. Previous experience includes project management as an intern at Ottaway Digital Communications, where website traffic was increased through SEO techniques, and contributions to the media as a host and director at Impact 89FM. Higer's foundational experiences encompass roles in marketing promotion, editorial writing, food service, telemarketing, and coordinating alumni communications. Higer holds a Bachelor of Arts degree in Advertising from Michigan State University.
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