Muhammad Ather

Muhammad Ather is an experienced professional in digital commerce and performance marketing, currently serving as a Performance Analyst at Assembly Global since February 2024, where responsibilities include developing strategies and managing a team for MENA clients. Muhammad also holds a position as Visiting Faculty at the Institute of Business Management since July 2023. Previously, Muhammad worked at Shan Foods Private Limited as a Digital Commerce Strategist, overseeing eCommerce operations in Pakistan, UAE, and North America, and as an Analyst focusing on efficiency opportunities in these markets. Muhammad's career includes significant roles at Mindshare, where performance marketing initiatives for Unilever were successfully executed, and at DANY Technologies Inc., where a substantial eCommerce business was built. Educational qualifications include an MBA in Marketing from the Institute of Business Management and a BS in Commerce from Karachi University.