Muhammad Shoaib

Muhammad Shoaib is an experienced performance marketing professional currently serving as Performance Marketing Manager at Assembly Global since April 2022, following a role as Performance Marketing Executive. Previously, Muhammad led the digital media team at Interwood Mobel (Pvt) Ltd. as Digital Media Lead, overseeing paid media activities and managing various digital marketing efforts from August 2021 to March 2022. Muhammad also held positions at Digitz Digitas as Associate Manager - Media Buying & Planning, Argus Advertising (Pvt) Ltd. as Digital Media Planner, and Adcom Zenith as Associate Digital Media Planner. Muhammad’s career began at Leisure Leagues as a Social Media Executive and included early experiences as a Sales Intern and Media Planning and Buying Intern. Educational qualifications include a Bachelor’s Degree in Advertising from Iqra University, complemented by a Matriculation in Science from the International Indian School Salalah.