Sofia Said Mahmud has a diverse background in retail and strategic management, with experience in visual merchandising at Apparel Group from May 2014 to May 2016. At SEPHORA, from March 2021 to June 2023, Sofia held multiple roles including Supervisor, Beauty Consultant, and Operations Lead, showcasing versatility in both customer service and team leadership. Currently serving as Strategy Manager at Assembly Global from February 2025 to February 2024, Sofia leads planning across digital and media touchpoints, collaborating with creative teams to ensure effective campaign execution. Previous roles also include Strategy Executive and Senior Strategy Executive, where Sofia utilized analytical tools to support strategy development and managed client account processes.
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