Wayne Blodwell is currently the Global SVP of Programmatic at Assembly Global, a leading omnichannel media agency. As a co-founder and advisor at Impact Media, they focus on an AI-powered attention platform for advertising. Wayne has extensive experience in programmatic advertising, having held roles at renowned companies like iProspect UK and Universal McCann, where they developed and implemented digital strategies. They co-created one of the UK's first agency trading desks and have contributed to the advertising industry through their writing and podcasting for Giants of Media and The AdPod.
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