Tony Coates

Chief Alliance Officer at Assima

Tony Coates has over 20 years of experience in various roles within the technology and sales industry. Tony began their career in 1982 at Dun & Bradstreet as a Global SAP Relationship Manager. Tony held this position until 2000, during which they also served as a SAP Global Relationship Manager and a Managing Director at D&B Information Solutions. In 2001, Coates joined DACG as the General Manager Sales. Tony then moved to Assima (DACG) Ltd in 2005, where they served as the Managing Director until 2007. Coates then joined Assima PLC in 2005 as a Director and later became a Board Director and the Chief Alliance Officer in 2008. Throughout their career, Coates has demonstrated their expertise in managing sales and strategic partnerships.

Tony Coates attended UCL from 1979 to 1982, where they earned a 2.1 degree in History. Tony also has a certification as an Emeritus CEdMA Europe Board Member, although the specific date of obtaining this certification is not specified.

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