Patrick Simcock

Patrick Simcock serves as the Digital CX Manager at Astara since September 2022, focusing on innovative mobility solutions for multiple automotive brands in Central Europe. Previously, Patrick held positions at General Motors as a Digital CX Product Manager, where there was a successful launch of the "D2C" eSales website, and at Cadillac, where responsibilities included leading the European CX department, managing platform migrations, and overseeing a new CRM system. Earlier roles also encompassed digital marketing and analytics responsibilities at both Cadillac and Chevrolet Europe, as well as contributions to branding at Baker McKenzie and digitalization efforts at Richter Library. Patrick holds a Bachelor of Science in Advertising and Psychology from the University of Miami, achieved in 2013.