Lora Erich is a seasoned sales professional with extensive experience in the automotive and technology sectors. Currently serving as Senior Director of Sales at Hitachi ASTEMO since October 2017, Lora has held various leadership roles including Director of Sales for AD/ADAS and Senior Manager, focusing on autonomous systems and fuel rail/pump assembly. Prior to Hitachi ASTEMO, Lora worked at Valeo as a Sales Customer Manager, overseeing autonomous cameras and ECU projects. Lora's background also includes managing key accounts at Alps Automotive for General Motors CEA Modules and at Niles America Michigan Inc. for multiple GM programs. Lora began a career at Uniboring Inc., where responsibilities encompassed business development and management of various automotive components.
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